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Joe:
Thank you Shannon for your insights and I would like to move onto a fascinating
excerpt from your book which outlines how to spot the scams on the net as we all search
for that fountain of youth.
Promising the Moon:
Beware of Fad Diets, Outrageous Claims, and Magic
Excerpted from
The
Complete Idiot's Guide to Online Health and Fitness
by Joan Price (http://www.joanprice.com)
and Shannon Entin (http://www.fitnesslink.com)
(Macmillan Computer Publishing, 1999)
The
World Wide Web teems with useful weight-loss information, useless weight-loss
misinformation, and a dogpile of advertisers trying to sell you tomfoolery disguised as
the answer to your dreams. Greedy scoundrels feed on your desperation to lose weight, and
they know that youll buy anything that promises to answer your prayers. The sad
truth is that most of these products and diets lighten only your wallet.
What Do You Have To Lose?
People who are miserable about their weight are vulnerable to all sorts of scams
and schemes. All scams take your money, but weight-loss scams take your dreams and your
dignity. And sometimes your health. Weight loss fraud bilks Americans out of up to $40
billion a year.
Recognizing Quacky Diets and Weight Loss Schemes
Youve heard it a million times: "If it sounds too good to be true, it probably
is." When you relate this to weight loss, you can safely delete the
"probably."
You can spot a quack diet
or weight-loss scheme online and offline because it appeals to your
emotions, not your reason. Theres no mystery about how to lose weight. Increase your
physical activity, decrease your calorie intake, make healthy food choices, avoid high-fat
and high-calorie foods, and eat to fill physical, not emotional, hunger. Unless your genes
fight you, thats how to lose weight. No "special, breakthrough
ingredient." No "millions of satisfied customers." No "amazing
results."
- If youre asked to send money
for a diet, plan, or product, tuck that credit card back into your wallet. A book
or a cassette tape might be worth buying if youre satisfied with the credentials and
expertise of the author, but theres no magic bullet to put in your weight-loss gun.
Anyone who is trying to sell you a magic bullet knows that, and doesnt care about
your weight, your self-esteem, your health, or anything but your money.
- Spotting the Scams: Weight Loss Red-Flags
Want to know if you should buy those slimming insoles, natural algae patches, or
inch-zapping, fat-blocking pills? Most weight-loss frauds are easy to spot once you know
the signs.
- Be wary of testimonials
(including photos, and/or undocumented case histories), pseudoscientific or
misused medical terms, references to studies without specific citations, and claims that
the product treats a whole slew of conditions.
Other dead giveaways
are these claims that online weight-loss
schemes adore overusing:
- "Burns Fat"
Nothing burns fat except exercising off excess calories. If you take in X calories and use
up X+100 calories, those extra 100 have to come from somewhere, so they come from your fat
stores. No product does this for you. Just eating less and moving more.
- "Gets Rid of Cellulite"
Cellulite is just a fancy French name for body fat. Yeah, it has a different appearance
sort of like cottage cheese under the skin. Thats because the skin is thin in
those areas, and the fat puckers up at you. You get rid of cellulite the same way you get
rid of any other kind of body fat. No magic, sorry!
- "Without Diet or Exercise"
You cant lose weight without changing your diet and/or exercise. Period. Calories
in, calories out. If you keep eating the kind or amount of food that piled on the pounds
in the first place, and your exercise is limited to the remote control boogie, any pill,
lotion, gadget or treatment that you can buy online will reduce only your checking
account.
Bozo Buzzwords:
These buzzwords play on your dreams, not your
reason:
- Magic:
Theres no magic. If there were, wed all have heard about it by now,
and there would be no reason that a third of the population is overweight.
- Secret:
Excuse me, but why would an honest-to-goodness weight-loss discovery be kept
secret? Get real!
- Easy/ Effortless:
The truth is it does take effort to watch your food and increase your exercise
level. You wish it could be easy and effortless, but it just isnt.
- Fast:
Any diet or product that promises youll lose a pound a day or anything over
a pound or two a week is yanking your chain. You can lose more water than that, but not
more body fat.
- Guaranteed:
A guarantee is as good as the company that stands behind it. Most people are too
embarrassed to ask for their money back. Those that do are often ignored, or the company
and Web site disappear. (Now theres magic for you!)
- Permanent:
Dream on, honey. How could weight loss be permanent when you eat every day?
Scam Test
Okay, heres a test. Click on the
NordiCaLite Web site: www.ari.net/nordicalite
Sounds convincing, doesnt it? Who wouldnt want to "shrink fat
cells" without "rabbit food," exercise, hunger, pills, diet meals, or
doctor visits!
By the way, what are they selling? Ah yes, we found it: "essence of Malmös
a unique blend of all-natural herbs derived from the evergreen forests of
Scandinavia." Uh huh!
How many red flags, buzzwords, and other scam indicators can you find? Read all the way
to the end of the page, because we dont want you to miss the "scientific"
explanation of how the product works ("molecular isomers...this concentrated extract
burns fat by encouraging isotonic thermogenesis....") and the impressive credentials
of its inventor.
Ready for a surprise! This isnt even a real ad. And its not a real product.
No, we didnt make it up. The Federal Trade Commission was nice enough to put up the
site to save you from yourself although you dont learn that until you click
on "more" and then "save even more money!" to get to page 3. Their
aim: "to raise awareness about the false and deceptive advertising claims made by
many so-called weight-loss products."
to the interview
Whole Wheat Linguini &
Fresh Tuna
 This week's Recipe of the Week
features Whole Wheat Linguini and Fresh Tuna. We receive many letters from women and men
looking to eat for health. They want their food to not only nourish them but to also
make them feel better. Mood swings and bouts of irritability can be traced to what we eat.
The kind of foods and yes, the amounts, affect our temperaments. This recipe is
from Molly Siple's best seller Recipes for
Change. This recipe goes a long way to satisfy hunger, load you up
on important nutrients, and eliminate those mood sings and periods of irritability. |
The Complete
Idiot's Guide to Online Health and Fitness
by Joan Price, Shannon Entin
 
The Complete Idiot's Guide to Online Health and Fitness shows you how to find,
evaluate, and productively use information in all areas of health and fitness, including:
exercise, diet, developing a fitness program, healthy cooking, weight loss, sports,
fitness travel, kids' health, disease, mental health, and others. Authors Joan Price and
Shannon Entin, health and fitness experts, guide you in learning about both health and
fitness resources on the Internet. They steer you away from scams, frauds, and misleading
advice, and towards the respectable, credible resources by showing you how to tell the
difference.The Glucose Revolution:
The Authoritative Guide to the Glycemic Index-The
Groundbreaking Medical Discovery
by Jennie Brand Miller, Thomas M.S Wolever M.D. Ph.D., Stephen Colagiuri M. D.,
Ph.D.,Jennie Brand Miller, Thomas Wolever, Kaye Foster-Powell
 
At last, a diet book based on sound scientific research! The Glucose Revolution: The
Authoritative Guide to the Glycemic Index--The Groundbreaking Medical Discovery, is
written by respected Australian and Canadian nutrition experts, including two MDs and a
Ph.D., who've spent the past 20 years researching the role of carbohydrates in a healthy
diet. According to the authors, watching carbohydrate consumption is the key to a healthy
diet. There's good reason the book has been endorsed by biggies in the medical field like
Harvard's Dr. JoAnn Manson and integrative health guru Dr. Andrew Weil: the authors are
acknowledged in the medical community as leading authorities on the topic and have
published hundreds of articles in scientific journals before translating their findings
here for us regular folks.
Richard Simmons
Sweat & Shout: An Aerobic Workout
by Richard Simmons
 
In this workout, formerly titled Sweatin' to the Oldies 4, Richard Simmons
leads another spirited and playful dance party. He and his group of wildly happy followers
dance energetically to songs like "Shout," "Dance to the Music,"
"Heat Wave," "Proud Mary," "Devil with a Blue Dress," and
"Mony Mony." His group of exercisers is smaller this time, but the band is
larger, sometimes including gospel singers. This workout is longer and somewhat more
intense than in earlier Sweatin' videos, with some faster and more intricate steps.
If you're a complete beginner, start with one of the earlier ones, but if you've already
worked your way up through the first three, you're ready for this one.
The Carbohydrate
Addict's Diet:
The Lifelong Solution to Yo-Yo Dieting
by Rachael F. Heller, Richard
Ferdinand Heller
 
Filled with sound advice and effective strategies, a guide to putting the individual in
charge of eating and weight--for life--includes recipes and menu plans from leading
professionals in the field of carbohydrate addiction. The phenomenal New York Times
national bestseller--now in an updated mass market edition. By offering "upbeat,
positive advice for weight loss success" (Library Journal), the Hellers show how it's
possible to correct the physically-based cause of carbohydrate addiction--suffered by 75
per cent of Americans--and experience easy, permanent weight loss. |